Optimising the website to improve user experience, speed, and reduce bounce rates. Running social media campaigns on platforms such as Facebook, Instagram and TikTok. Creating content that drives traffic and encourages sales, such as blog posts, videos, and other digital assets. Collaborating with influencers and other websites to increase website traffic and sales. Analysing website metrics, user behaviour, and customer feedback to identify opportunities for improvement and growth. Working with customer service and sales teams to ensure website content and messaging aligns with customer needs and preferences. Promoting new products or services on the website, and creating promotional campaigns to drive sales and revenue growth. Developing and executing digital marketing strategies that align with business objectives and drive customer engagement, acquisition, and retention. Managing budgets and allocating resources to maximise campaign performance and ROI. Planning and managing all digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, video advertising, and mobile marketing. Staying up-to-date with the latest digital marketing trends, tools, and techniques and providing thought leadership to the team. Developing and maintaining relationships with vendors, agencies, and other partners to support digital marketing initiatives.